There are two sets of baseball cards:
- A = Contains 7 top players.
- B = Contains the same 7 top players, plus 3 so-so players.
There are also three groups of people who are going to bid on them:
- Shown both A and B and asked to bid for them separately.
- Shown only A and asked to bid for them.
- Shown only B and asked to bid for them.
Not surprisingly, Group 1 bid higher for B than A. The more the merrier, right? What is surprising is that Group 2 bid higher for A than Group 3 bid for B. Why?
The claim is that the set of so-so players tarnishes the value of package. So, if you're a baseball player and want to look good to collectors, hit more home runs.
- John List, "Preference Reversals of a Different Kind: The 'More is Less' Phenomenon"